“UA FLOW is a game-changing cushioning technology that expands our capabilities for delivering the best experience and product solutions to the runner,” said Douglas Smiley, senior global product line manager for performance run at Under Armour.

FLOW VELOCITI WIND: Following the successful launch of UA Flow technology in the Flow Velociti Wind running shoe in 2021, Under Armour launched the second iteration with the Flow Velociti Wind 2 in 2022.

So he thought it would be great to have a running product that was Curry Brand, that took on the same characteristics and design DNA of his other footwear,” said Ryan Drew, vice president of Curry Brand. “When Stephen isn’t on the court, he trains in running shoes.

CURRY FLOW GO: In 2021, Curry and Under Armour brought to market a premium running shoe: the Curry Flow Go, a lightweight, high-performance shoe for the grind of training that complements the Curry Flow 9 basketball shoe in the Curry Brand lineup.

The philosophy is to innovate for the long term because this is a long-term brand that is invested in giving athletes, like Stephen, what they need for peak performance and the competitive mindset on and off the court.” “That’s what allows you to create long-lasting products and experiences. “The team was really looking at how we can continue to make things better every single year,” says Clay Dean, chief innovation officer at Under Armour. The foam has been carried over, but the traction pattern has been elongated and refined in the toe and lateral edges. Other innovations to the Curry Flow 9 include an improved UA Flow sole, which has been fine-tuned based on feedback from multiple NBA players. Under Armour’s design team built in even more revolutionary innovations, including the addition of a unique upper technology called UA Warp, which acts like seatbelts on the foot.

CURRY FLOW 9: If the Curry Flow 8 was an off-the-backboard pass, the Curry Flow 9 is the subsequent alley-oop dunk.

'This is easily the most rewarding project that our team has worked on.”ĭelivering on Under Armour’s mission to make athletes better, UA Flow technology has been integrated into several other game-changing products since launching with the Curry Flow 8 including: “In my more than 25 years working in footwear innovation, this was such an incredibly collaborative project, with Stephen being an exceptional partner,' said Dojan. Leaning on their insights allowed UA to refine UA Flow technology for basketball, as well as iterate on it for a line of running shoes. Equally excited are the many athletes and product testers that gave the UA design team invaluable feedback throughout the process.

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